— Sweden vs. Trump

— Sweden vs. Trump

In July 2019, American rapper A$AP Rocky was arrested in Sweden. Days later, it seemed like everyone on the internet had turned into an armchair law professor. Even Trump got involved. But there was a big problem. The president didn’t seem to understand the basics of the Swedish justice system. So, we decided to explain it to him. In the simplest and most Swedish way possible: with an IKEA instruction manual.

In just a few days, the manual had 70 000+ unique visitors from 100 countries, and was covered by major news outlets worldwide, including making the front page of Sweden’s largest newspaper.

Check out the website here.

A project with: Hampus Elfström

Variety, Fast Company, Adweek, AdAge, Creativity, Yahoo News, Aftonbladet, Expressen, Sveriges Radio