Telia — Time

On average, we spend 8.6 years of our lives on our phones. To inspire Danes to reflect on this, we partnered with mobile network operator Telia to launch a nationwide campaign featuring a film and an interactive tool.

The tool allowed users to enter their age and daily screen time to see an estimate of how much time they’re likely to spend on their phones over a lifetime.

The campaign ran across TV, social media, and online, sparking meaningful conversations about our screen habits and the impact of phone use in today’s world.

Agency:
Uncommon, Copenhagen