Klarna — Why Pay Interest
In 2020, Brits paid £5.7bn in credit card interest and fees. Traditional banks profit from high rates and missed payments.
Together with Klarna, we created a campaign to show there’s an option without interest or fees. Using cabs, billboards, and contextual messages near banks, the campaign challenged people to ask #WhyPayInterest and rethink where their money goes.
Agency:
Motel, London
